#Digital Marketing Job Oriented Practical Training Institute mumbai, noida, jaipur, chandigarh, bangalore, chennai, pune, lucknow, Kolkata, bhopal, Hyderabad, Gaziabad, Faridabad, Gurgaon, Noida, Mathura, Agra, India

 

Course Outline (Module wise) - Option to choose Online or Classroom Certified Course

Module 1 – An Overview on Digital Marketing

  • Understanding Digital Marketing
  • Importance of Digital Marketing
  • Tools of Digital Marketing
  • How Digital Marketing Works

Module 2 – Website Planning & Creation

  • Understanding Websites
  • Importance of a Website
  • Essentials of a Website
  • Planning a Website
  • Professional Appearance
  • Different Type of Websites
  • Multi Domain Name Website & Marketing

Module 3 -Search Engine Optimization (SEO)

  • 3.1 -Understanding Search Engine
  • A detailed study on what are Search Engine
  • How Search Engine works?
  • Major Function of Search Engine
  • 3.2 -Understanding Search Engine Optimization (SEO)
  • Introduction to SEO
  • Top Tools of SEO
  • Benefits of SEO
  • Understanding Online traffic & its kind
  • 3.3 – Keywords
  • Introduction to Keywords
  • Types of Keywords
  • Keyword research process
  • Google keyword planner tool
  • Understanding Keyword Mix
  • 3.4 – On Page Optimization
  • Keyword planning & Optimization
  • Content research, planning & Optimization
  • Website Plug-ins: Social Media pages
  • FTP & its function
  • Site map creation & submissions
  • Internal Linking
  • Meta Tag creation
  • Google Webmaster tool and site verification
  • 3.5 – Off Page Optimization
  • Domain Authority & Its Optimization
  • Page Rank & its Optimization
  • Back Link & Link Building
  • Off Page optimizing strategy
  • 3.6 – Local SEO
  • Introduction to Local SEO
  • Tools for Local SEO
  • Google Places optimization
  • 3.7 – Creating SEO Strategy
  • Selecting right SEO tools
  • Monitoring SEO process
  • Preparing SEO reports
  • Creating SEO strategy for your business

Module 4 – Social Media Marketing

  • Understanding Social Media Marketing
  • Marketing on Social Networking Websites
  • Session 1: Detailed discussion on marketing through http://www.facebook.com
  • Session 2- Detailed discussion on marketing through http://www.twitter.com
  • Session 3- Detailed discussion on marketing through http://www.linkedin.com
  • Session 4- Detailed discussion on marketing through http://www.youtube.com
  • Session 5- Detailed discussion on marketing through http://www.slideshare.com
  • Viral Marketing
  • Creating Social Media Marketing Strategy

Module 5 – E-mail Marketing

  • Understanding E-mail marketing
  • Best Practices of E-mail marketing
  • Writing quality creative e-mail content
  • Using Software for Digital Marketing
  • Biggest challenge in Email Marketing

Module 6 – Marketing on B2B & B2C Portal

  • Understanding B2B & B2C Portals
  • Importance of marketing needs on B2B Ports
  • How to work on B2B Ports
  • Creating website through B2B Portals
  • Practical Session
  • Practical Session
  • Session 1: Detailed discussion on marketing through http://www.alibaba.com
  • Session 2- Detailed discussion on marketing through http://www.indiamart.com

Module 7 – Online Advertising

  • Understanding Online marketing & its types
  • Display Advertising: Banner, Rich Media, Pop ups ads
  • Contextual Advertising: In-text, In -image, In-video ads
  • Tracking & measuring ROI of online advertising
  • Creating Online Advertising strategy

Module 8 – E-commerce Marketing

  • What is E -commerce
  • Studying E-commerce website and their features
  • Upcoming trends of E-commerce websites
  • Building E-commerce marketing strategy

Module 9 – PPC Campaigns

  • Introduction to ad-words & PPC campaigns
  • Up growing needs of PPC campaigns in Digital marketing
  • Understanding bidding & payment modules
  • Practical session on Google ad-words campaigns

Module 10 – Mobile Web Marketing

  • Understanding Mobile web marketing
  • Fundamentals of Mobile marketing
  • Detailed discussion on advertising on mobile
  • Targeting marketing on mobile through apps, location & search engines
  • SMS marketing

Module 11 – Blogging & Adsence

  • Understanding Blogs and their growing importance
  • Placing ads on your blog
  • Content Marketing

Module 12 – Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • History of affiliate marketing
  • Affiliate marketing scenario in India
  • Different ways of doing affiliate marketing

Module 13 – Google Analytics

  • Google analytics & its importance
  • Setting your website with Analytics
  • Google analytics fundamentals
  • Tracking website performance through Google analytics
  • Monitoring visitor behavior and traffic sources
  • Taking regular corrective action to enhance website performance

Module 14 – Creating Digital Marketing Strategy

  • Understanding Digital marketing mix
  • Creating digital marketing strategy using different digital tools
  • Tracking strategy & upgrading it when required
  • Practical 3-4 Session: Creating Digital marketing strategy for different product range

Module 15 – Lead Generation for Business

  • Understanding how to use digital marketing for Business lead generation
  • Creating lead nurturing strategy
  • Steps in lead nurturing
  • Converting leads to sales

Module 16 – Lead Conversion Process

  • Selecting right tool of communication with buyer
  • Offering product & services
  • Sampling, Negotiation, Meetings (if required)
  • Terms & Condition finalization
  • Submission of Invoices
  • Payment follow ups
  • Follow ups for repeat business

Module 17 – Email Etiquette

  • Brief discussion on Email etiquette
  • Importance of Email etiquette
  • Writing business mails & other day to day interactive mails
  • Best business communication practices

Module 18 – Project

  • Real Life Project

Course duration & Fees

  • Certificate Course duration (Online or Classroom):-3 Months
    Weekend (Sunday) Course 
    – Classes of 2 to 3 hrs. duration on Sundays; Timing - 10 AM to 1 PM
    2 Weeks’ Fast Track Course  – Classes of  3 Hours duration daily.
    Fees – Pay in easy instalments (For current offers / discounts, please call at 9582242974 ).

Download Complete SEO & Digital Marketing Course Detail

Why choose us?

  • Faculty - Our faculties are well qualified and experienced professionals in the relevant domain..
  • Professional Faculty with boost able Experience in Development and Training.
  • All latest updated technologies as per real-time project requirements.
  • Guaranteed Real-time concepts for each topic.
  • Study material for all modules and practical real-time assignments.
  • Best Lab Facility with All software's and Lab Assistance.
  • 100% Placements Assistance. We have good track record of placements